Promotion

Promotion means activities that communicate the merits of the product and persuade target customers to buy it. (page 54) Basically anything to get the product out there, via commercials, online advertisements, physical advertisements such as billboards or magazines etcetera; they want their product to be known. However the choice of where to market and how to market said product is carefully chosen based on the target market and SWOT analysis. Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion). The firm must blend all of these marketing mix tools into a comprehensive integrated marketing program that communicates and delivers the intended value to chosen customers. (page 13) Crumples for instance may advertise in sports magazines or place commercials on networks like ESPN or during televised events that the target market would be attracted to.