Product

 “The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion. To deliver on its value proposition, the firm must first create a need-satisfying market offering (product)” (page 13) Laid out plain and simple Crumples are made up of nothing more than feta cheese fried to a crisp in sesame oil then sprinkled with sea salt and oregano; nothing to special but it is much more than what we just see on the surface. Our product offers a unique experience that takes the consumer around the world not only with an intriguing story on how the delectable treat came about, but also based on the adventures of Phileas Fogg. Truly a unique experience to assist in our customers’ story telling adventures during those long nights at the bar.