Objectives

“At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company.” (Marketing: An Introduction for Education Management Corporation, Pg. 39) In regards to my product, Crumples our mission is provide quality service and an exceptional snacking experience furthermore we wish our product to have a wide range of appeal. This can be achieved by first and foremost creating a competitively priced product at a high quality.  Furthermore we wish to achieve the highest level of customer service by having minimal amount and frequency of customer complaints.