“A common mistake made by many inexperienced copywriters is to focus too
much on a product’s features and not enough on the benefits it provides. While
features are important and should be mentioned, if you want consumers to take
out their wallets and hand over their hard-earned money you need to convince
them of the benefits your product offers.” http://www.themarketersmind.com/copywriting/the-difference-between-features-and-benefits/
Why would someone like you, or anybody else for that matter purchase a
product? It’s all in the benefits; what the product can offer you. We aren’t
talking about just plain aspects, such as calorie count or a trans-fat free
logo slapped on the packaging these are what are known as product features. So
what is the difference anyway; aren’t product features the reason behind
purchases? Wrong. Here is where both benefits and features come into play. For
instance, people whom consume low calorie beer do not drink because they are on
a diet it is because with a lower calorie beer comes less alcohol, and with less
alcohol you can drink more. Having said that I can now take my product
Crumples; here at Phileas Fogg Snacks we take pride in what each bite has to
offer, that being unique characteristics packed into each snack variation. After
all nobody wants to be weighed down with a heavy and filling snack while
enjoying a night with friends, this is why we offer a light yet flavorful snack
to accompany the social drinking experience.
