Week 10 EOC: What are the Benefits vs. Features?

“A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers.” http://www.themarketersmind.com/copywriting/the-difference-between-features-and-benefits/ Why would someone like you, or anybody else for that matter purchase a product? It’s all in the benefits; what the product can offer you. We aren’t talking about just plain aspects, such as calorie count or a trans-fat free logo slapped on the packaging these are what are known as product features. So what is the difference anyway; aren’t product features the reason behind purchases? Wrong. Here is where both benefits and features come into play. For instance, people whom consume low calorie beer do not drink because they are on a diet it is because with a lower calorie beer comes less alcohol, and with less alcohol you can drink more. Having said that I can now take my product Crumples; here at Phileas Fogg Snacks we take pride in what each bite has to offer, that being unique characteristics packed into each snack variation. After all nobody wants to be weighed down with a heavy and filling snack while enjoying a night with friends, this is why we offer a light yet flavorful snack to accompany the social drinking experience.