Price

“Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market.”(Marketing: An Introduction for Education Management Corporation, Pg. 281) Seeing as how Crumples will be sold in multiple size packages pricing will differ for each quantity. Competitors offer a large bag of chips for approximately $3.99 and single serve bags for $1.50. Taking these prices into consideration Crumples will be competitively priced selling large 13 oz. bags for $2.50 and single serve bags for 0.99¢.