Week 5 EOC: Social Networks and Job Hunting

Marketing has taken drastic turns within the last decade or so. With the incoming of new technologies and with those new more advanced companies, marketing has gone to the next level. From strictly customer relations on a business level to peer-to-peer communications, which we now see a growing trend in. Businesses tend to focus on the internet world in this day and age, social networking sites such as Facebook, Twitter, of Linkedin to be specific. They are in search of brand ambassadors, people who are current consumers of the brand or particular product.  “Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources” Marketing: An Introduction for Education Management Corporation pg  143. They specifically seek these people out. For instance Sony’s new GPS camera had over 2,000 applicants inquiring an ambassador position. Of these 2,000 applicants, only 25 were selected. Despite the general popularity of Facebook, and growth in its use for such activities, the site accounts for a miniscule amount of people hired. “Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which helps companies track the sources of candidates and hires” http://online.wsj.com/article/SB10001424053111903885604576490763 This however is not a statement that prohibits further growth among Facebook’s use as a recruitment tool nor any other sites for that matter. I personally believe that the industry is on its way to bigger and better things. After all our society has encountered and sparked much change just within the last 5 years, I think there is much more room to grow.