The Videogame and gaming market is in major decline, thus
forcing game and console makers into steep competition. “People are not buying that fourth or fifth
game every year, so the pressure is on for game-makers to be in the very top
tier” (Boornstin). Apparently
despite the strong efforts from larger companies such as Microsoft, Nintendo
and Sony profits have decreased in all except Apple Inc. sporting a growth of
8%. Taking these figures into account mobile gaming Apple Inc. gaming
specifically is without a doubt the only industry member categorized as STAR.
The less popular and frankly unexplored competitors of the Android, Amazon, and
other mobile gaming markets are Question Marks. They most certainly have
potential, but are they capable of obtaining the success of Apple
products? “The lack of new hardware, as well as new games in
general, has hurt the industry. One factor contributing to the softness we have
seen in retail content sales so far in 2012 has been the decline in the sheer
number of new titles,” says Anita Frazier, an NPD analyst. Being that there
is indeed a lack of releases I put nearly all gaming consoles in the DOGS
category. They have lost their hype, with nothing new they’ve lost the buyers
attention and business. All consoles that is with the exception of Microsoft
Corporation’s Xbox 360 with Kinect; still rather new to the market motion
gaming still has a little juice in it so I place it in the Cash Cow, barely
though. Without the Kinect extension to the system it is completely dead. What
may launch Xbox further into this section is the advancements they plan to take
with the Kinect adapting it to be compatible with other forms of windows
software. “Kinect for
Windows offers the potential to transform how people interact with computers
and Windows-embedded device,” says the retailer itself, Microsoft. This new technology may very well impact
its market significantly, we’ll just have to keep an eye on it.
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