Marketing is essentially the business of customer service or
as put by management guru Peter Drucker, “The aim of marketing is to make
selling unnecessary.” I personally
experienced just that not too long ago at the Apple Store located in Town
Square Las Vegas. I went in on a Friday night around six, surely a busy time
for the store especially on a Friday night, but despite the crowd of people and
slight roar within the building I was immediately greeted upon entering. First
things first, we as customers love to be recognized a simple hello makes the
world of a difference. I had been experiencing some minor issues with my
slightly outdated ipod touch and had just went in to find out what the problem
was. I did not want any work done on it for the reason that I know Apple isn’t exactly
know for having the cheapest of service. Any who after being acknowledged by
the sales associate he then asked the typical “is there anything I can help you
with?” line. Of course I explained my situation and immediately he walked me to
the help desk at the back of the store to take a quick look at my ipod.
Although I was informed that normally you need to make an appointment to have
an associate assess any product. Yet he was full and willing to make the
exception for me. Turns out that I had some slight water damage which was
affecting the home button on my device, the fix would cost about fifty dollars.
In the end I did indeed get the button replaced for a fraction of the price
that night, the associate was glad to make yet another exception for me by
giving a student discount I only ended up paying thirty in total. Needless to
say Apple can most definitely be expecting
my business time and time again.
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