Week 3 EOC: Making Money for Good

General Mills, the popular food company, has gained their consumers’ trust through the production and distribution of helpful and healthful foods for years. The company is focused on providing excellent service that ultimately results in a satisfied customer. To further their overall success in 1996 the company launched their popular Box Tops for Education coupons; where schools receive ten cents in funding for every coupon returned. Beginning with just children’s cereals to directly interact with the audience they hoped to be assisting, the corporation is now placing coupons on several other product brand names. But it doesn’t stop there, “To further consumer engagement and build awareness, Progresso Soup, Pillsbury® refrigerated baked goods and Totino’s Party Pizza and Pizza Rolls® snacks separately launched dedicated television advertising campaigns this fall to announce that Box Tops coupons can be found on their packaging” (General Mills, 2010) http://www.generalmills.com/Media/NewsReleases/Library/2010/December/box_tops_12_2.aspx?p=1. General Mills has truly made the impact in our school districts nation-wide, “America’s schools have earned more than $340 million through Box Tops for Education since the program started in 1996. Thousands of schools have used that cash to purchase items such as computers, library books, art supplies and playground equipment” (General Mills, 2010). All this has been achieved in such a short amount of time at that, this movement has only been in tact for fifteen years. Without a doubt General Mills has achieved its purpose of the Box Tops for Education coupons which is, “provide schools across the country with easy, every day ways to earn cash for a K-8 school of their choice” (General Mills, 2005).